Watch our release video ‣
Fashion AI-First Customer Experience
A storefront, made human.
A storefront, made human.
A storefront, made human.
A storefront, made human.
Figr brings in-store guidance to your storefront. Real fit on the shopper, fewer wrong orders, and decisions that feel easy.
Watch our release video ‣
Built to guide the
customer experience.
Built to guide the
customer experience.
Designed around the moment of purchase, not post-purchase cleanup.
Answers questions while shoppers are still deciding.
Retail-native by default: visual, personal, and precise.
Online retail won on convenience. It lost on confidence.
We give every online shopper the physical in-store experience: visual proof, expert guidance, and the confidence to commit.
The intelligent
storefront is here.
Product pages become interactive decision environments.
Every interaction contributes to a shared understanding of the shopper.
Growth comes from relevance and confidence, built over time.
The intelligent
storefront is here.
Product pages become interactive decision environments.
Every interaction contributes to a shared understanding of the shopper.
Growth comes from relevance and confidence, built over time.
The intelligent
storefront is here.
Product pages become interactive decision environments.
Every interaction contributes to a shared understanding of the shopper.
Growth comes from relevance and confidence, built over time.
The intelligent
storefront is here.
Product pages become interactive decision environments.
Every interaction contributes to a shared understanding of the shopper.
Growth comes from relevance and confidence, built over time.
Built to work where buying decisions are made.
Built to work where buying decisions are made.
Built to work where buying decisions are made.
Figr brings the role of the in-store associate online — helping shoppers move from interest to commitment with clarity and confidence.
See it before you buy.
Shoppers see how products look on them — not on a mannequin — directly within the buying flow.
Guidance that adapts to the moment.
Fit and style recommendations adapt to the shopper, the garment, and the moment — without charts or guesswork.
Continuity, by design.
What someone views, tries on, compares, or hesitates over becomes context the store keeps
Selling continues beyond the session.
The same context that guides decisions on-site shapes what happens next — from retargeting to email — so follow-ups reflect real intent, not generic campaigns.
See it before you buy.
Shoppers see how products look on them — not on a mannequin — directly within the buying flow.
Guidance that adapts to the moment.
Fit and style recommendations adapt to the shopper, the garment, and the moment — without charts or guesswork.
Continuity, by design.
What someone views, tries on, compares, or hesitates over becomes context the store keeps
Selling continues beyond the session.
The same context that guides decisions on-site shapes what happens next — from retargeting to email — so follow-ups reflect real intent, not generic campaigns.
See it before you buy.
Shoppers see how products look on them — not on a mannequin — directly within the buying flow.
Guidance that adapts to the moment.
Fit and style recommendations adapt to the shopper, the garment, and the moment — without charts or guesswork.
Continuity, by design.
What someone views, tries on, compares, or hesitates over becomes context the store keeps
Selling continues beyond the session.
The same context that guides decisions on-site shapes what happens next — from retargeting to email — so follow-ups reflect real intent, not generic campaigns.
See it before you buy.
See it before you buy.
Shoppers see how products look on them. Not just on a mannequin, directly within the buying flow.
Guidance that adapts to the moment.
Fit and style recommendations adapt to the shopper, the garment, and the moment — without charts or guesswork.
Guidance that adapts to the moment.
Fit and style recommendations adapt to the shopper, the garment, and the moment — without charts or guesswork.
Continuity, by design.
What someone views, tries on, compares, or hesitates over becomes context the store keeps
Continuity, by design.
What someone views, tries on, compares, or hesitates over becomes context the store keeps
Selling continues beyond the session.
The same context that guides decisions on-site shapes what happens next — from retargeting to email — so follow-ups reflect real intent, not generic campaigns.
Selling continues beyond the session.
The same context that guides decisions on-site shapes what happens next — from retargeting to email — so follow-ups reflect real intent, not generic campaigns.
Welcome to
personal e-commerce
Welcome to
personal e-commerce
Welcome to
personal e-commerce
Every shopper gets personal attention. Every product page becomes a fitting room. Every decision is guided by intelligence that knows fit, style, and intent.
Every shopper gets personal attention. Every product page becomes a fitting room. Every decision is guided by intelligence that knows fit, style, and intent.
Deeper engagement and larger baskets across live storefronts.
Deeper engagement and larger baskets across live storefronts.
Fewer abandoned product pages
Fewer abandoned product pages
More intentional browsing
More intentional browsing
Lift in order value
Lift in order value
Frequently Asked Questions
Frequently Asked Questions
Here you can view our most asked questions, we’re happy to help you.
If you don’t find the answers below, book a call here.
How does Figr actually increase conversion?
Figr removes the main reason shoppers hesitate: uncertainty. When people can see themselves in the product and know their size is right, they buy with confidence instead of second-guessing or abandoning.
How is Figr different from traditional fit or try-on tools?
Figr isn’t a try-on tool. It’s a sales associate that understands the shopper, the product, and the moment — and guides decisions across the entire journey, not just at a single interaction.
Where does Figr show up in the customer journey?
Wherever decisions happen. Product pages, cart, post-browse reminders, and re-engagement — Figr steps in at the moments that matter most.
Which platforms does Figr work with?
Figr integrates in days, not months. We work with Shopify, Shopify Plus, WooCommerce, Salesforce Commerce Cloud, Magento, BigCommerce, and custom commerce stacks.
How does Figr actually increase conversion?
Figr removes the main reason shoppers hesitate: uncertainty. When people can see themselves in the product and know their size is right, they buy with confidence instead of second-guessing or abandoning.
How is Figr different from traditional fit or try-on tools?
Figr isn’t a try-on tool. It’s a sales associate that understands the shopper, the product, and the moment — and guides decisions across the entire journey, not just at a single interaction.
Where does Figr show up in the customer journey?
Wherever decisions happen. Product pages, cart, post-browse reminders, and re-engagement — Figr steps in at the moments that matter most.
Which platforms does Figr work with?
Figr integrates in days, not months. We work with Shopify, Shopify Plus, WooCommerce, Salesforce Commerce Cloud, Magento, BigCommerce, and custom commerce stacks.
How does Figr actually increase conversion?
Figr removes the main reason shoppers hesitate: uncertainty. When people can see themselves in the product and know their size is right, they buy with confidence instead of second-guessing or abandoning.
How is Figr different from traditional fit or try-on tools?
Figr isn’t a try-on tool. It’s a sales associate that understands the shopper, the product, and the moment — and guides decisions across the entire journey, not just at a single interaction.
Where does Figr show up in the customer journey?
Wherever decisions happen. Product pages, cart, post-browse reminders, and re-engagement — Figr steps in at the moments that matter most.
Which platforms does Figr work with?
Figr integrates in days, not months. We work with Shopify, Shopify Plus, WooCommerce, Salesforce Commerce Cloud, Magento, BigCommerce, and custom commerce stacks.
How does Figr actually increase conversion?
Figr removes the main reason shoppers hesitate: uncertainty. When people can see themselves in the product and know their size is right, they buy with confidence instead of second-guessing or abandoning.
How is Figr different from traditional fit or try-on tools?
Figr isn’t a try-on tool. It’s a sales associate that understands the shopper, the product, and the moment — and guides decisions across the entire journey, not just at a single interaction.
Where does Figr show up in the customer journey?
Wherever decisions happen. Product pages, cart, post-browse reminders, and re-engagement — Figr steps in at the moments that matter most.
Which platforms does Figr work with?
Figr integrates in days, not months. We work with Shopify, Shopify Plus, WooCommerce, Salesforce Commerce Cloud, Magento, BigCommerce, and custom commerce stacks.
The customer experience OS for fashion e-commerce
The customer experience OS for fashion e-commerce
The customer experience OS for fashion e-commerce
Figr helps brands sell - It acts like a digital sales associate: guiding shoppers, answering questions, resolving fit, and nudging decisions in real time, wherever hesitation happens.
Figr helps brands sell - It acts like a digital sales associate: guiding shoppers, answering questions, resolving fit, and nudging decisions in real time, wherever hesitation happens.
