Figr just raised $2.3M

A new standard for
modern online fashion.

Figr is the pre-purchase visualization layer for fashion commerce. Letting your customer try on products and understand their size before they buy. Eliminating returns, compressing CAC payback, and turning every checkout into a fit data point.

Four Engines

Introducing the Figr fOS™ The operating system for fashion commerce.

Figr works with top e-commerce platforms and apps to maximize existing workflows.

figrForm™ — Visual Engine

figrForm™ — Digital Twin Engine

figrFit™ — Fit & Style Intelligence

figrFuel™ — Shopper Data & Insights

figrFlair™ — Creative Activation

The Future

Buying online should feel like a Saturday on Madison Avenue — someone who knows the cut, your size, and that you'll love it.

Buying online should feel like a Saturday on Madison Avenue. Someone who knows the cut, your size, and that you'll love it.

Turning every brand touchpoint into a
personal interaction. At scale.

Fashion · Beauty · Footwear · Activewear · Luxury · DTC · Marketplace · Accessories

Fashion · Beauty · Footwear · Activewear · Luxury · DTC · Marketplace

Trusted by exceptional brands

⁑ figrForm™

One quick integration. Figr lets shoppers try on your catalogue without ever leaving your site. Turning hesitation into checkout.

One quick integration.
Figr lets shoppers try on your catalogue without ever leaving your site. Turning hesitation into checkout.

⁑ See it, Keep it

Preview Fit

Real-time sizing advice that gives every shopper tailor-level confidence.

⁑ Full Control

Customization

Figr embeds natively into your site , never interrupting the customer journey, always on brand.

⁑ Enteprise Level Security

Secure & Compliant

GDPR-ready and built for enterprise. Your catalog, your customer data, and your brand IP are never used to train models or shared across tenants.

⁑ figrFit™

The fit assistant that helps every shopper find their perfect match. Improving discovery, reducing returns, and increasing satisfaction.

⁑ Your best fit, first

AI Fit Scoring

Instantly scores products by each shopper’s unique fit and style.

⁑ Made for your look

Tailored and Curated Picks

Show only what complements their skin tone, shape, and style.

⁑ Find it faster

Personalized PDP’s

Automatically sorts products by ideal fit and personal data points.

⁑ figrFuel™

The data and intelligence engine that powers decision-making with audience insights, product performance analytics and demand forecasting.

⁑ See what sells. Know why

Customer Heatmaps

Instantly visualize shopper preferences by body type, skin tone, and style—so your inventory matches real demand.

⁑ Stock smarter, not harder

Predictive Forecasting

Accurately predict which SKUs will trend, using AI-driven insights based on customer segments.

⁑ Launch collections you know will sell

AI-Powered Collections

Build your next collection powered by real shopper data and predictive insights.

⁑ figrFlair™

Master your aesthetic: Use Figr’s creation engines to build custom PLPs and editorial shoots while maintaining total creative authority.

⁑ Collections, curated individually

Personalized Lookbooks

Instantly generate personalized lookbooks tailored to each shopper’s unique taste, and effortlessly deliver your latest collections straight to their inbox.

⁑ Every ad, starring your shopper

Twin-Powered Ads

Figr-Powered Ads

Replace standard ads with your customer's own digital twin—turn passive scrolling into active shopping.

⁑ Shop the influencer’s closet. Literally.

Influencer Integration

Let customers explore, try, and shop influencer-curated outfits directly on their own digital twin.

⁑ Our Mission

Brands bring taste, craft, and a century of merchandising instinct. AI brings scale, precision, and the ability to know every shopper.

Our vision is to give every fashion brand the tools to do online what they've always done in-store: guide the shopper, fit the product, close the sale with confidence.

By removing the friction between browsing and buying, we help brands spend less time managing returns and more time building collections that move.

By removing the friction between browsing and buying, we help brands spend less time managing returns and more time building collections that move.

We're building more than a product. Alongside the world's best fashion brands, we're building a new standard for online retail. A future where digital complements craft, where merchandising teams operate with confidence and clarity, and where every shopper gets the in-store experience.

Introducing the Figr fOS™ The operating system for fashion commerce.

Introducing the Figr fOS™ The operating system for fashion commerce.

Buying online should feel like a Saturday on Madison Avenue — someone who knows the cut, your size, and that you'll love it.

Buying online should feel like a Saturday on Madison Avenue. Someone who knows the cut, your size, and that you'll love it.

Turning every brand touchpoint into a personal interaction. At scale.

One quick integration. Figr lets shoppers try on your catalogue without ever leaving your site. Turning hesitation into checkout.