Our Technology

The moment a shopper enters the fitting room, figrForm™ builds a precise, three-dimensional replica of their body — not a silhouette, not an approximation, but a fully dimensional model constructed to carry clothes exactly the way a real body does.

From there, our fit engine takes over. Where most AI relies on historical averages and probabilistic matching, Figr calculates. It models how a specific garment drapes, sits, and moves on a specific body — every time, without deviation. The difference between a recommendation and a guarantee.

Size intelligence works the same way. Forget size charts. Figr derives every recommendation directly from the dimensional relationship between the customer's body and the garment's construction. No guesswork. Just the right size, every time.

And none of it interrupts the experience. Figr lives inside your product pages — not a redirect, not a pop-up, not a detour. The fitting room is part of the purchase moment. It always should have been.